Friday, August 21, 2020

Twelfth Night Lit Analysis Essay Example for Free

Twelfth Night Lit Analysis Essay â€Å"The genuine indication of insight isn't information yet imagination† †Albert Einstein. This can't be all the more evident on account of William Shakespeare. Concerning his play Twelfth Night his imaginative virtuoso is found in his capacity to make sharp and shrewd characters through flawlessly made plots and topics. His bent to produce characters that conflicts with the direct of society, for example, Viola and Maria marks him as probably the best dramatist of his age. Be that as it may, his offices as an essayist are made known through his capacity to contort and control words and language to his own advantage. Shakespeare’s statement with a double meaning and clever language serves to engage his crowd in the most complete sense conceivable. He does this all through the whole play, yet while examining his utilization of language the character of Feste must be thought of, particularly since he might be viewed as Shakespeare’s mouth piece. As it will be talked about Shakespeare’s insight isn't appeared in his capacity to make painstakingly made plots and his attractive composing style however his development in making a universe of words and baffling characters. Viola perhaps thought about the primary character of the play, her character is shrewd and tricky. Shakespeare’s treatment of her is completely articulate splendor. Viola’s capacity to adjust to her environmental factors and produce sharp remarks in little space of time shows her as one of the most astute characters. She concocts this practically unrealistic plan to take on the appearance of man and the way that she gets the ocean commander to concur with it gives her enticement and strength. That as well as her arrangement worked out for an entire three months-as expressed by Duke Orsino â€Å"Three months this adolescent hath tended upon me† ( act 5, scene 1)- without nobody being oblivious. It is in her mask that we see her actual insight and clever demeanor. Additionally her language and her conveyance of it shows her impudent nature. OLIVIA Stay: I prithee, mention to me what thou thinkest of me. VIOLA That you do think you are not what you are. OLIVIA In the event that I suspect as much, I might suspect the equivalent of you. VIOLA At that point think you right: I am not what I am This discussion demonstrates her capacity to make fast counters and keeping in mind that she does this she alludes to her trickery with the honesty of the last line, without Olivia letting on. In doing so it is uncovered exactly how tricky she is. Her character genuinely mirrors Shakespeare’s keen psyche. Additionally the audacious character of Maria shows Shakespeare’s fitness to make sharp characters. Like Viola who concocts a thought for her own advantage albeit to some degree essential, Maria composes this plan against Malvolio to let him think Olivia admits her affection for him as a letter. She utilizes his own desire against him and describes him as a maniac that at one point even he is enticed to accept, despite the fact that he keeps up he is very normal. Despite the fact that it was supposed to be jokingly, some may view it as a savage go about as Malvolio was not meriting this kind of treatment. All things considered she is a clever character that Shakespeare uses to feature the splendor and solid character of ladies. Likewise Shakespeare creates a perfect work of art out of his work Twelfth Night through his comical energetic language. The character that Shakespeare utilizes most to do this is Feste and Shakespeare does this in light of the fact that the character or job of Feste permits him to escape remarks and answers that others probably won't have. An occasion of this is his discussion with Olivia wherein he calls her a numb-skull for grieving her sibling for a long time and even more simpleton for grieving on the off chance that she accepts his spirit is in paradise. â€Å"The more dolt, madonna, to grieve for your siblings soul being in paradise. Remove the nitwit, gentlemen† this line not just serves to give monstrous happiness and chuckling for the crowd yet features the benefits given to an Elizabethan buffoon for expressing such things without reward. This clever language is likewise observed with Feste’s play with words; â€Å"No such issue, sir. I do live by the congregation for I do live at my home, and my home doth remain by the church† Feste plays with words and relates them wit h so much energy that the crowd can't resist the opportunity to be entertained. It is additionally observed with the lines â€Å"why sir her name is a word, and to dillydally with that word may make my sister wanton. Be that as it may, in reality, words are very blackguards, since bonds disrespected them† It is a direct result of this that he calls himself â€Å"corrupter of words† and in this we see the flimsiness of language. It isn't just Feste that gets the crowd to snicker on account of comical language. Sir Andrew additionally does this, in spite of the fact that his distortion of words is inadvertent. His inadequacy with language and abuse of words give lighthearted element to the crowd. â€Å"What is pourquoi? Do or don't do? I would I had presented that time in the tongues that I have in fencing, moving and bear-bedeviling: O, had I yet followed the arts!† the strangeness, all things considered, capacities to uplift the emotional intrigue of the play and increment audience’s joy. The entertaining and fun loving language of the play lets our creative mind meander aimlessly and that by itself shows Shakespeare’s surprising imagination. Taking everything into account it very well may be said that William Shakespeare is really a genius with his wild creative mind in making clever and shrewd characters and his cunning utilization of language torments the crowd with chuckling and diversion. Fabian’s line â€Å" If this were played upon a phase now, I could censure it as an unrealistic fiction† shows that Shakespeare knows about the plays’ improbable inconsistencies yet all things considered his expertise makes it genuinely a show -stopper. WOLMERS HIGH SCHOOL FOR GIRLS Literary works in English Unit 1: Module: 1 Christina Thompson L6H1 November 19, 2012 Question ‘Shakespeare’s imaginative virtuoso is exhibited by his clever portrayal and diverting language’ Discuss the degree to which this is a reasonable evaluation of the parody Twelfth Night. REFERENCES http://shakespeare.mit.edu/twelfth_night/full.html http://www.sparknotes.com/shakespeare/twelfthnight/canalysis.html http://www.brainyquote.com/cites/creators/an/albert_einstein.html http://www.shakespeare-online.com/plays/characters/violabio.html

Sunday, July 12, 2020

How to Write My Paper For Me

How to Write My Paper For MeIf you really want to know how to write my paper for me, the first thing you need to know is why you need to write it. When you begin your writing for your own research papers, you have to remember that the paper is a tool that you are using to help inform and educate yourself and others. Your audience is the most important factor in the success of the paper and by the end of your paper, you want to be well-informed and well-educated about the subject you are writing about.If you could actually just read everything you see and not write anything, then you would probably not have any problems at all with your school work, work papers, or essays. However, if you think about what the average person does when they begin their paper, it is almost all they do. Most people just read it over, forget what it was about and move on to the next thing. This is not the way to learn or understand the subject matter.There are many different types of ways you can write a p aper for you. The one that works best for you will depend on how much you understand about the topic you are writing about and how much time you have to devote to writing your paper. When you do not understand something or you are too busy for your own research or you just don't have the time, there are many different resources online and offline to help you get your thoughts down on paper.The first thing you need to remember is that it is important to write your paper for you. This means that you must give the information that you have about the topic you are researching the proper respect that it deserves. Writing your paper for you does not mean that you automatically use all the same style of paper and you should not go for the hardest to write type of paper because you are sure you can write it better the next time.The first thing you must realize is that when you are writing, you need to ensure that you keep a good and proper tone of voice. You should always try to write to yo ur listeners or the reader with a voice that is calm and collected. People will listen to you more if you write with your listeners in mind.Now, when you are writing your paper for you, you should write about your research. Find out about the subject that you are researching. When you find the right keywords, try to fill them in and put the research you have done in the body of your paper. Be careful not to go overboard and write too much.Many times, when you are writing a research paper, the main point of it will be to simply gather information. Even though you might know a lot about the subject matter you are researching, the point of the paper will be to let others know about it and help them. Do not try to try and make it sound like you are an expert in the subject; you want to write with a way that the reader can learn a lot from your paper.The last thing you need to remember when you are writing your research paper for you is that your audience will come first. Once you find o ut about a topic, research it and write about what you know. This will be your opportunity to learn about the subject, write it, and present it in a way that helps others. Once you have done this, you are ready to sit down and begin your research for your own paper.

Wednesday, May 20, 2020

The Issue Of Creative Accomplishments - 1649 Words

The overall population that we all live in today is so resolved to fulfilling the unfathomable. With some other time of advancement creating before our eyes, the subject of moral quality and where the line is pulled in continues undermining our overall population and prompts consider paying little heed to whether these degrees of progress are really positive for mankind all in all. Science has propelled so remarkably after some time, that the considered changing a newborn child into an impeccable, or engineer baby is starting to end up sensible. Another helpful jump forward is the real trick of cloning, and considering how far would we have the capacity to can take this kind of control over the convincing power of nature. Inherited changes also have a high probability of negative impact in regards to division and awkwardness of our human nature. Identifying with inherited control, genetically modified sustenance is moreover transforming into a certifiable subject in today s existence as for their whole deal sways and the possible results of such indications. To depict the present issue of creative accomplishments, one must understand the significant quality that humankind offers. The Dalai Lama illuminates that we are all considered with a fundamental equalization of our human intuition, with particular potential outcomes; certain mental, energetic, and physical limits; and the focal right to search for euphoria and overcome persevering. As Lama mentions â€Å"GeneticShow MoreRelatedFamous Thinkers1102 Words   |  5 Pagesall share creative minds and are all creative thinkers. Creative ideas are the foundation of creative process (Goodman Fritchie, 2011). Famous thinkers base their ideas on searching for solutions to problem, need, or the way others think or view specific issues. When I think of famous thinkers a vast number of people come to mind. Two thinkers that genuinely stand out to me are Steven Spielberg Grace Hopper. My article will provide more details on the influence and accomplishments of theseRead MoreThe Effect of Motivation on Language Learning Essay990 Words   |  4 Pagesinfluenced by increasing results. In the past, educators worked hard to find proper methods for shifting students attention towards learning. Creative engagements can serve to improve motivation. Thus, researchers have found that student engagement is an effective motivation strategy. Foster Walsh (2003) has devoted great attention to the use of creative engagement in the classroom. According to Walsh, the learning process is truly much easier when teachers know how to stimulate their studentsRead MoreNew And Improved Rewards At Work. Creating And Implementing1534 Words   |  7 Pagesimprove the overall competitive compensation strategy of the organization. Next, I will explain how innovative benefits could be tied to specific jobs. Thirdly, I will critique the effectiveness of equity-based rewards systems versus those with more creative approaches. Then, I will discuss the key elements of integrating innovation into a traditional total rewards program. Finally, I will recommend a process that optimizes an employee-based suggestion program to continually refresh the total rewardsRead MoreThe Importance Of Introverts1269 Words   |  6 Pagesare they encouraged to be themselves. Introverts are overlooked because many institutions and workplaces encourage extrovert behaviors only and they are seen as outliers. Introverts have also proven to be greater leaders and they extract their most creative ideas working alone, not in groups. Extroverts have the ability to interact easily with others which makes them seems like a valuable asset for workplaces. In the article â€Å"Power to the Introverts!† by Penelope Trunk, the author states that â€Å"TheRead MoreCreativity And Mental Disorders : Subjective Dilemma Essay1262 Words   |  6 PagesCreativity and Mental Disorders: Subjective Dilemma The mentally ill have been viewed by society as being more creative than normal people. However, studies have shown that this may not be true in every case. Current research is inconclusive about whether the mentally ill have any more creative potential than those without mental disorders. I believe that this will never be truly resolved, because creativity is too subjective to be narrowed down to data that can be truly measured by researchers;Read MoreSolve the Problem1318 Words   |  6 Pagesproblem Describe creative process The four stages in the creative process as described in Ch. 5 of the text are the following: searching for the problem, expressing the problem or issue, investigating the problem or issue, and producing ideas. * Stage one of the creative process – searching for the problem – emphasizes the importance of responding to problems in triggering one’s creativity (Ruggiero, 2009). * Stage two centers on expressing the problem or issue in numerous ways andRead MoreBiography of Dorothea Orem920 Words   |  4 Pagesa team builder who is able to motivate team members towards the accomplishment of various goals and objectives. Over time, I have come to the realization that teamwork has some unique benefits including but not limited to enhanced creativity. Further teamwork has a tendency to minimize individual weaknesses based on the combination of strengths between team members. Thus I view my ability to motivate teams towards the accomplishment of tasks as a key leadership quality. Secondly, I also considerRead MoreThe Lead Health Festival Organizer For The South Central Family Health Center939 Words   |  4 Pagesbecame very frustrated with the lead health organizer’s attitude, which made working with this individual very difficult. To add on to my frustration he was not giving the summer health festival the attention it needed. In an attempt to resolve our issue, I tried communicating with the lead organizer several times before bringing up my concerns with the chief medical officer at the clinic. My intent was not to hurt the lead organizers reputation, but only to get him to understand my role in organizingRead MoreThe At The Uhcl School Of Business1459 Words   |  6 Pagesimportant to exploit increased occupation prospects and to meet the changing requests of the business. UHCL is one of just two colleges in Houston with an AACSB International Accreditation particularly to account – the most astounding standard of accomplishment for business colleges around the world. Our temporary job and community projects are awesome chances to make associations and get genuine experience before you graduate. You can likewise get included on grounds. Beta Alpha Psi, the InternationalRead MoreMy Skills And Experience As A Transportation Router And Field Inspector987 Words   |  4 Pagesa one to one or group setting. †¢ Detail-oriented with a strong and responsible work ethic. EXPERIENCE Solutions for the Immigrant, One World Trade Center, NY Aug. 04, 2014 – Present Title: Office Assistant Salary: 20.00 USD per Hour Duties, Accomplishment and Related Skills †¢ Maintained files in accordance with state and federal documentation laws. †¢ Interacted extensively with clients from point of referral to the conclusion of their cases. †¢ Performed regular office operations using Microsoft

Wednesday, May 6, 2020

Why The Criminal Justice System Is Responsible For...

In this essay it will first define what the criminal justice system is, which will ultimately help shape the understanding of the system and how it operates. In order to address this, it will look in detail at variety of different sources such as NewBurn (2013) who covers critically on this. This will evidently provide an ease of understanding for showing if the criminal justice system is fair, effective and efficient and whether or not it requires amending. Firstly, it is important to acknowledge that the role of the criminal justice system is responsible for assisting the law and order, and to detect and stop crime (CJS Online, 2010). Keeping this in mind Matthews et al. (2003) highlights that it should not be described as a single†¦show more content†¦His research shows that between 1989 and 2009, more than ‘4000 criminal offences and over 100 criminal justice bills were added to the statue book’. It is clear to assume that time was delayed in creating and filling these documents. In comparison to Newburn (2013) he challenges individuals who believes increasing effectiveness of the criminal justice agencies is somehow a solution to the problems presented. Subsequently, when focusing on the stages of the criminal justice process one key issue that can be highlighted is with the police. Not all crime is recorded and not all are processed to the crown prosecution service (Carrabine et al., 2014). Therefore it can be seen to act as a ‘filter’ were only certain cases are picked through the process. As a result, this can reduce unreasonable convictions but at the same time cause outrage as cases that should be processed are left out. The core argument therefore surrounds, would it then be justified as fair and effective to simply pick and choose, but the important question is to ask how are these results decided upon?. A key factor in measuring the effectiveness of the criminal justice is to examine the attrition rates of the variety of crimes that are put into the process of the system. This helps show which percentage of cases are resolved by the criminal justice agencies. A crime survey for England and Wales in the year ending in September 2015 by The Office for National Statistics

Direct Labour Essay Example For Students

Direct Labour Essay QUESTION 4 The Gen Toy Company manufactures a line of dolls and a doll dress sewing kit. Demand for the dolls is increasing, and management requests assistance from you in determining an economical sales and production mix for the coming year. The company has provided the following data: ProductDemand Next Year (units)Selling Price per UnitDirect MaterialsDirect Labor Debbie50,000$13. 50$4. 30$3. 20 Trish42,000$5. 50$1. 10$2. 00 Sarah35,000$21. 00$6. 44$5. 60 Mike40,000$10. 00$2. 00$4. 00 Sewing kit325,000$8. 00$3. 20$1. 60 The following additional information is available: a. The company’s plant has a capacity of 130,000 direct labor-hours per year on a single-shift basis. The company’s present employees and equipment can produce all five products. b. The direct labor rate of $8 per hour is expected to remain unchanged during the coming year. c. Fixed costs total $520,000 per year. Variable overhead costs are $2 per direct labor-hour. d. All of the company’s nonmanufacturing costs are fixed. e. The company’s finished goods inventory is negligible and can be ignored. Required: . Determine the contribution margin per direct labor-hour expended on each product. 2. Prepare a schedule showing the total direct labor-hours that will be required to produce the units estimated to be sold during the coming year. 3. Examine the data you have computed in (1) and (2) above. How would you allocate the 130,000 direct labor hours of capacity to Gen Toy Company’s various products? 4. What is the highest price, in terms of a rate per hour, that Gen Toy Company would be willing to pay for additional capacity (that is, for added direct labor time)? . Assume again that the company does not want to reduce sales of any product. Identify ways in which the company could obtain the additional output. SOLUTION 4 No. 1 Products(1) Selling Price(2) Direct Materials(3) Direct Labor(4) Variable Overheads (5) Contribution (6) Labor Hours (direct) (7) Contribution Margin per (Direct) Labor Hour Debbie$13. 50$4. 30$3. 20$0. 80$5. 20$0. 40$13. 00 Trish$5. 50$1. 10$2. 00$0. 50$1. 90$0. 25$7. 60 Sarah$21. 00$6. 44$5. 60$1. 40$7. 56$0. 70$10. 80 Mike$10. 00$2. 00$4. 00$1. 00$3. 00$0. 50$6. 00 Sewing Kit$8. 00$3. 20$1. 60$0. 40$2. 80$0. 20$14. 00 Workings 1. Variable Overheads=Direct Labor (Direct Labor / VOH Cost) =Direct Labor $4 2. Contribution=Selling Price – Direct Materials – Direct Labor – Variable Overheads 3. Direct Labor Hours=Direct Labor Direct Labor Rate 4. Contribution Margin per Direct Labor Hour=Contribution Direct Labor Hour No. 2 Products(1) Demand Next Year (Units)(2) Direct Labor Hours(3) Total Direct Labor Hours Debbie50,0000. 4020,000 Trish42,0000. 510,500 Sarah35,0000. 7024,500 Mike40,0000. 5020,000 Sewing Kit325,0000. 2065,000 Total DLH Required 140,000 The company’s plant capacity is 130,000 and the above calculation shows that there is a short 10,000 labor hours per year. No. 3 Allocation will be based on the contribution margin per direct labor hour : Product Ranking ProductsContribution Margin Per (Direct) Labor HourRanking Debbie13. 002 Trish7. 604 Sarah10. 803 Mike6. 005 Sewing Kit14. 001 Allocation of Direct Labor Hours ProductsProduction Allocation (1)Direct Labor Hours 2)Direct Labor Hours Usage BalanceWorkings Sewing Kit325,0000. 2065,00065000130,000 – 65,000 Debbie50,0000. 4020,0004500065,000 – 20,000 Sarah35,0000. 7024,5002050045,000 – 24,500 Trish42,0000. 2510,5001000020,500 – 10,500 Mike40,0000. 5020,000-1000010,000 – 20,000 No. 4 An additional labor time may be required to produce the product â€Å"Mike† as that is the final product to be produced in the ranking. Therefore, the workings for the relevant cost to produce â€Å"Mike† are as follows :- ProductContribution (1)Direct Labor 2)Relevant Cost / Unit Relevant Cost / Hour Mike$3. 00$4. 00$7. 00$7. 00 / $0. 50 = $14. 00 So, the highest rate per hour that can be payable is $14. 00 which is to produce â€Å"Mike†. No. 5 There are some other alternative ways which the company could practice in order to obtain the additional output :- ?Provide overtime to the workers so that they can produce more units. ?To introduce high technology equipments to increase productivity. ?Outsource that particular product to external suppliers in order to complete the production on time.

Thursday, April 23, 2020

Saudi Aramco Marketing Strategies

Executive summary In this report, Saudi Aramco is introduced and its marketing strategies are revealed and discussed. The report also includes a market segmentation of Saudi Aramco followed by a discussion of how the company caters for the different segments.Advertising We will write a custom report sample on Saudi Aramco Marketing Strategies specifically for you for only $16.05 $11/page Learn More This is followed with a discussion of how the company designs and manages its products. The report additionally includes discussions on what Saudi Aramco does to manage customer loyalty and how it promotes its products and its public image. This report main conclusion is that in order for Saudi Aramco to solidify its current position it should adopt the recommendations made herein. Introduction Saudi Aramco (also known officially as Saudi Arabian Oil Company) is a leading Saudi Arabian oil company that is state-owned and a global petroleum-energy based enterpr ise. The company’s supply chain spans from exploration through refining and marketing to distribution. In 2000 and for the 11th consecutive year, Saudi Aramco was ranked the first in crude oil reserves and petroleum production by Petroleum intelligence (AOC UK Ltd, 2012, 2). Saudi Aramco’s vision is mainly upholding its commitment of remaining a world leader in its industry, which according to Saudi Arabian Oil Co. is the â€Å"production of petroleum-based energy† industry (Saudi Arabian Oil Co., 2012, 1). To ensure that this vision is within reach, the company ensures that it also remains committed to solving pressing issues arising in its industry e.g. environmental awareness, the need for clean and sustainable energy etc. Embodied, in its vision, is the belief that the company should in all its endeavors be a difference-maker. This belief is according to Saudi Arabian Oil Co., reflected in a number of ways in the real world one of which is the companyâ€℠¢s continual investments in innovation (research and development) and entrepreneurship (Saudi Arabian Oil Co., 2012, 1). In line with this belief, Saudi Aramco is also a creator of educational opportunities, a driver of economic progress, an increaser of environmental awareness, and a pursuant of energy sustainability (Saudi Arabian Oil Co., 2012, 1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More More of the company’s vision is embodied in the company’s strategic intent as it is brought out by Saudi Arabian Oil Co. (Saudi Arabian Oil Co. 2012, 7). Saudi Aramco in the future is aiming at becoming an agile organization that will have attained respectability of a global employer. Another of its strategic intents is becoming what Saudi Arabian Oil Co. describes as â€Å"preeminent oil and gas exploration and production business† (Saudi Arabian Oil Co. 2012, 9). Saudi Ara mco is, in the future, looking forward to becoming as Saudi Arabian Oil Co. describes â€Å"An integrated global-scale refining and chemicals business † for which it intends to lead in the aspects of profitability as well as technical innovation (Saudi Arabian Oil Co., 2012, 10). Saudi Aramco as a strategic intent is aiming at becoming a leader in technological development and being an integral part of Saudi’s flourishing and knowledge-based economy. In addition to all these, Saudi Aramco is also working to enable Saudi’s national economy become energy-efficient and its energy-support industries become more export-oriented. Discussion SWOT analysis of Saudi Aramco A SWOT analysis of Saudi Aramco done by Kobayashi Kobayashi reveals that the company has 4 main strengths. The first of this strengths, as captured in Kobayashi’s SWOT matrix, is the company’s spare production capacity which is, according to Kobayashi, the world’s largest (Kobayash i, 2007, 3). Another of Saudi Aramco’s strengths is its access to oil that is of low cost coupled with its access to assets of producing gas. Saudi Aramco’s technology portfolio that comprises of advanced upstream technologies coupled with its proactive staff is another of the company’s strengths. The company’s good relationship with the government of Saudi Arabia is also another of its strengths. One of the company’s weaknesses, as brought out in Kobayashi’s SWOT matrix, is what he terms â€Å"sour crude oil† (Kobayashi, 2007, 3). Other weaknesses of Saudi Aramco, as drawn from Kobayashi’s SWOT matrix, is the company’s only and heavy reliance on crude oil and its downstream capacity, which is relatively small. An opportunity for Saudi Aramco, according to Kobayashi’s SWOT matrix, is the high price of crude oil coupled with the company’s sufficiency in investment capital (Kobayashi, 2007, 3). Another opport unity that is beckoning for Saudi Aramco, as drawn from Kobayashi’s SWOT matrix, is the rising demand for oil in Asia.Advertising We will write a custom report sample on Saudi Aramco Marketing Strategies specifically for you for only $16.05 $11/page Learn More The Kingdom of Saudi Arabia’s rise to World Trade organization (WTO) is another opportunity for Saudi Aramco. Kobayashi in his SWOT matrix notes that threats facing Saudi Aramco is the rising local demand in Saudi Arabia for gas and potential drop in global demand for oil resulting from its current high prices (Kobayashi, 2007, 3). Market segmentation Saudi Aramco most likely uses a geographic market segmentation of its market as evidenced by its petroleum exports, numerous affiliate organizations in different parts of the world and the fact that it is a multinational company. In geographic market segmentation, an organization segments its customers along the basis of their physical location, which in Saudi Aramco’s case is country or continent (WebFinance, Inc., 2012, 1). This type of geographical segmentation is important for Saudi Aramco because it enables it identify high priority geographical locations (countries or continents) where it can increase its investments or marketing efforts. Another market segmentation that is most likely being used by Saudi Aramco is â€Å"Positive† market segmentation, in which the company’s customers are divided mainly according to their needs. The reason why this is a possibility is that Saudi Aramco is not dealing in petroleum only but also in petrochemicals (Kobayashi, 2007, 20 ). By this fact, they have customer’s with different needs and, as such, can only be segmented by the â€Å"Positive† market approach. By doing this, Saudi Aramco is able to better identify how it can improve its customer relations most likely through continual improvement of its products. How Saudi Aramco caters for market segments In whichever segment, Saudi Aramco mainly caters for its customers through innovation. Through innovation, Saudi Aramco continually comes up with new technology, which it uses to improve its services, e.g. improving its energy supply. The company believes that its innovative culture has been crucial and instrumental in ensuring that it remains at the fore front in the petroleum-based energy business and guaranteeing a bright future not only for the company but also for its customers as well (Saudi Arabian Oil Co., 2012, 1). Saudi Aramco acquired its 100th patent in 2010 and it is still aiming at acquiring more. In the heart of Saudi Aramco’s innovation, there are its two research centers which, according to Saudi Arabian Oil Co., are the â€Å"Research and Development Center (RDC)† and the â€Å"Exploration and Petroleum Engineering Center Advanced Research Center (EXPEC ARC)† (Saudi Arabian Oil Co., 2012, 1).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The article â€Å"Innovation at Saudi Aramco† says this of the company’s innovative culture â€Å"Today, you can see innovation in every aspect of our business. It’s why we’re widely recognized as an industry leader in using advanced technology throughout our company†(Saudi Arabian Oil Co., 2012, 1). Clearly, this statement underpins the importance of innovation to Saudi Aramco’s public image and relations. Saudi Aramco’s internet portal is another way in which the company indirectly caters for customers in its various market segments (Saudi Aramco, 2006,2). Through this internet portal, customers are able to communicate their desires with Saudi Aramco, thus, facilitating easier problem-solving. Another way in which Saudi Aramco caters for its customer is though its organizational culture. Saudi Aramco’s organizational culture ensures that the company’s staff is highly motivated throughout. Highly motivated staff is esse ntial in ensuring that an organization’s customers are satisfied. How Saudi Aramco designs and manages its products Saudi Aramco’s innovative culture and philosophy imply that the company designs and manages its products using the continuous quality improvement and total quality management approaches respectively. The use of both of these approaches is to ensure that customer satisfaction is attained. According to Department of Children Family Services, continuous quality improvement (or CQI) is â€Å"a process of creating an environment in which management and workers strive to create constantly improving quality† (Department of Children Family Services, 2012, 1). Total quality management is defined by the American Society for Quality as â€Å"management approach to long-term success through customer satisfaction† (American Society for Quality, n.d, para. 1). Continuous quality improvement is a performance oriented procedure in which the current perfor mance of a product or process is measured, analyzed and improved. One method of continuous quality management that is applicable in Saudi Aramco’s case is the Failure Mode and Effect Analysis (FMEA). Generally, in FMEA, potential failures of a product or process are identified before hand and prioritized then possible solutions formulated to deal with them. To achieve total quality management, an organization like Saudi Aramco should integrate within its processes statistical quality control procedures coupled with dedicated employee involvement in the company’s continuous quality improvement program. It is important to note that in total quality management, the customer holds the definition of quality and, as such, his/her standard should be met. In addition to these, the organization’s point of view should also be taken into account. How Saudi Aramco promotes its products Following the discussion above, it is inferred that Saudi Aramco’s main method of promoting its products is through providing its customer base with products of high quality through advanced technological processes. In this way, the products market and promote themselves. Saudi’s main effort of improving the quality of its products and processes as seen the company’s public image improve as it has been shown in the article â€Å"Innovation at Saudi Aramco†, which says that this of the company’s innovative culture â€Å"Today, you can see innovation in every aspect of our business. It’s why we’re widely recognized as an industry leader in using advanced technology throughout our company† (Saudi Arabian Oil Co., 2012, 1). It, therefore, follows that research and development is at the centre of Saudi Aramco’s product promotion services. The research and development give Saudi Aramco the knowledge it needs to advance its technology and subsequently improve the quality of its products. Saudi Aramco is also involv ed in creating environmental awareness, which is another way in which the company improve its public image and subsequently promotes its products. How Saudi Aramco maintains its public image Saudi Aramco maintains its public image primarily through ensuring high standards of quality in its process and products. This is inherently achieved through the company’s innovative culture, which facilitates the realization of new and advanced technology. This is again shown in the article â€Å"Innovation at Saudi Aramco†, which says that this of the company’s innovative culture â€Å"Today, you can see innovation in every aspect of our business. It’s why we’re widely recognized as an industry leader in using advanced technology throughout our company† (Saudi Arabian Oil Co., 2012, 1). It follows that research and development is at the centre of Saudi Aramco’s efforts aimed at maintaining its public image. Again, the research and development gi ve Saudi Aramco the knowledge it needs to advance its technology and subsequently maintain high standards of quality in its products. Another way in which Saudi Aramco maintains its public image is through its organizational culture, which ensures that the company’s staff are motivated through out. Highly motivated employees in a company means that the company’s employee turnover rate is low, which is good for a company’s public image. Sigma Systems Inc. points out that a high employee turn over rate easily leads to poor public relations (Sigma Assessment Systems Inc., 2012, 11). Another way in which Saudi Aramco maintains its public image is through its involvement in activities aimed at increasing environmental awareness. Such involvement portrays to the public the image of a responsible company. Another way in which Saudi Aramco maintains its public image is though creating educational opportunities, which again portrays to the public the image of a responsib le company that is giving back to the community. How Saudi Aramco manages customer loyalty One way in which the company manages its customer loyalty is through its organizational culture. Saudi Aramco’s organizational culture ensures that the company’s staff remain highly motivated. This is integral in ensuring that the company’s customers are satisfied. When the customers are satisfied, it is most likely that they will be loyal than when they are not. Another way in which Saudi Aramco is managing its customer loyalty is by ensuring that it maintains the good public image it has built for itself. Saudi Aramco is dedicated to innovation which, at the moment, gives the company a good reputation. Saudi Aramco is also dedicated to creating educational opportunities and promoting environmental awareness. These efforts boost its public image. A good public image is an ingredient of strong customer loyalty. Another way in which Saudi Aramco is managing its customer loy alty is through its internet portal through which customers can post their comments or problems. Recommendations One recommendation to Saudi Aramco is for the company to couple its research and development activities with knowledge integration. By doing this, Saudi Aramco will ensure that available knowledge is not discarded but put to optimal use in formulating solutions to the challenges the company is facing in its growth. Another recommendation that this report makes to Saudi Aramco is for the company to maintain a high code of ethics coupled together with an ethical decision making model. A high code of ethics is instrumental in maintaining a highly motivated staff and strong public relations. Another recommendation this report makes to Saudi Aramco is for the company to integrate within itself a critical thinking culture, which will ensure that there is objectivity and rationality in the company. Eventually, this will safeguard the company’s already good public relation s and maintain customer loyalty. Another recommendation this report makes to Saudi Aramco is for the company to maintain (or if possible improve) its current organizational culture that has enabled it maintain a highly motivated staff. Another recommendation to Saudi Aramco is that it should maximize on its strengths and take hold of its opportunities as they are captured in Kobayashi’s SWOT matrix. Another recommendation to Saudi Aramco, is for it to eliminate its weaknesses and be mindful of its threats, as they are captured in Kobayashi†s matrix. Conclusion Saudi Aramco has established itself as a leader in its industry and it has the potential to remain just that. If Saudi Aramco can adopt the recommendation of this report, then it will solidify its position and have an edge over its competitors. References AOC UK Ltd. (2012). About Saudi Aramco. Retrieved from http://www.jobsataramco.eu/20/about-saudi-aramco.htm American Society for Quality. (n.d.). Total quality m anagement (TQM). Retrieved from http://asq.org/learn-about-quality/total-quality-management/overview/overview.html Department of Children Family Services. (2012). Continuous quality improvement (CQI). Retrieved from http://www.dss.louisiana.gov/index.cfm?md=pagebuildertmp=homepid=114 Kobayashi, Y.(2007). Corporate strategies of Saudi Aramco. Retrieved from http://www.rice.edu/energy/publications/docs/NOCs/Papers/NOC_Kobayashi%20SAramco.pdf Saudi Arabian Oil Co. (2012). Innovation at Saudi Aramco. Retrieved from http://www.saudiaramco.com/en/home/innovation2/innovation-at-saudi-aramco.html#innovation%257C%252Fen%252Fhome%252Finnovation2%252Finnovation-at-saudi-aramco.baseajax.html Saudi Arabian Oil Co. (2012). Our vision. Retrieved from http://www.saudiaramco.com/en/home.html#our-vision Saudi Arabian Oil Co. (2012). Our vision. Retrieved from http://www.saudiaramco.com/en/home/our-vision.html#our-vision%257C%252Fen%252Fhome%252Four-vision.baseajax.html Saudi Aramco. (2006). Help and support. Retrieved from https://portal.aramco.com/portal/Help/SettingsContent.html Sigma Assessment Systems Inc. (2011). Overview of employee turnover research. Retrieved from http://sigmaassessmentsystems.com/articles/empturnover.asp WebFinance, Inc. (2012). Geographic segmentation. 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